There are two aspects of business that can truly work hand in hand. These important aspects of business are blogging and branding. One can play off the other and both working together can give your business the boost it needs. Most successful blogs, when you examine them are successful because of good branding on the part of the author.
The same is true when you already have a great brand — blogging can help promote your brand. Blogging brings to your business a piece of the puzzle that so many businesses need to integrate in order to have an online presence. Without a business blog, you risk falling behind your competition and not getting to the level of business success you hope to achieve.
In today’s business world, the blog has replaced the business card (well, not quite!). Blogging will help you to create additional value in your business. The businesses that combine blogging and branding together are without a doubt, the most successful. This is due to the fact that a well-branded business blog gives people something to remember and keeps them coming back for more. It also provides your readers something to get excited about and in turn they will share it with others, write about it on their own website or blog, linking back to yours and sending more fans and followers your way.
Blogging also allows for interactivity in your business with your clients. You can use it to create a community of fans and build up a subscriber base simply by aggregating your blog feed. Once you do so, however, it is important to blog consistently and constantly. You also want to be sure to stay true to yourself, your personal brand and your business brand when you blog.
Keep in mind that everything you put online must be consistent with who you are and what you want people to know about you, your business and your services. Your blog is your communication tool. It helps you to establish credibility and establish you as a thought leader in your niche community.
A blog helps you get found easily by the people searching for solutions that you provide. When someone Google’s your name you want to be found and found quickly. Quite frankly in today’s society if you cannot be found online, you don’t exist.
The bottom line is this: a well-branded blog helps promote you and your business, helps you get found online by your prospective clients, and helps to establish your expertise and credibility.