How a Business Blog Helps Establish Your Brand Online

There are two aspects of business that can truly work hand in hand. These important aspects of business are blogging and branding. One can play off the other and both working together can give your business the boost it needs. Most successful blogs, when you examine them are successful because of good branding on the part of the author.

The same is true when you already have a great brand — blogging can help promote your brand. Blogging brings to your business a piece of the puzzle that so many businesses need to integrate in order to have an online presence. Without a business blog, you risk falling behind your competition and not getting to the level of business success you hope to achieve.

In today’s business world, the blog has replaced the business card (well, not quite!). Blogging will help you to create additional value in your business. The businesses that combine blogging and branding together are without a doubt, the most successful. This is due to the fact that a well-branded business blog gives people something to remember and keeps them coming back for more. It also provides your readers something to get excited about and in turn they will share it with others, write about it on their own website or blog, linking back to yours and sending more fans and followers your way.

Blogging also allows for interactivity in your business with your clients. You can use it to create a community of fans and build up a subscriber base simply by aggregating your blog feed. Once you do so, however, it is important to blog consistently and constantly. You also want to be sure to stay true to yourself, your personal brand and your business brand when you blog.

Keep in mind that everything you put online must be consistent with who you are and what you want people to know about you, your business and your services. Your blog is your communication tool. It helps you to establish credibility and establish you as a thought leader in your niche community.

A blog helps you get found easily by the people searching for solutions that you provide. When someone Google’s your name you want to be found and found quickly. Quite frankly in today’s society if you cannot be found online, you don’t exist.

The bottom line is this: a well-branded blog helps promote you and your business, helps you get found online by your prospective clients, and helps to establish your expertise and credibility.

Simple Tips When Creating Branded Business Stickers

Improving business presence and brand awareness are only some of the campaigns business owners need to accomplish in order to make their business more successful. Because of this, business owners are looking for ways that can help them.

For one, making use of the World Wide Web is one of the best options today since communicating and advertising is easier and more efficient. Next, making use of print ads is also another good option. However, print ads are too expensive and time-consuming. One of the simplest ways to promote your brand and product at the same time is by using brand business stickers.

Of course, brand business stickers are good promotional options. However, creating one that can match your business needs can be a difficult task. To help you create a one-of-a-kind business sticker that accommodates your business needs, below are some tips you need to consider.

Brand design

Before doing anything else with regard to your brand business stickers, it is very important that you have a brand design. Make sure that the brand design can complement your business needs. Not to mention, make sure that brand designs are also attractive. It is also important to be aware about the fonts and colours that you will use since it can make or break your designs.

Size

Another important factor business owners need to consider when creating brand stickers is its size. Surely, some business owners may want huge stickers, but this is not possible if you are attaching the sticker to small products or boxes. So, it is best that you determine the right size of sticker to ensure that your business brand can be printed properly and clearly.

Information included on the brand sticker

It is also important for business owners to know the information included on the brand sticker. Some business owners include essential information about the product. Thus, you need to determine what kind of information is included to help you choose the right font and colour to make the information more visible.

Sticker materials

Finally, it is also essential to know the materials used in creating the sticker. This is very important since you need to create stickers that will last for a long time. Apart from that, you also need to be sure that stickers are durable and can withstand certain issues with regard to damages.

With all these simple tips, business owners can create appealing stickers that can help them improve their business reputation and brand awareness.

Branding Business With Professional Logo Designer

The brand of any business is more than just the logo on the letterhead, business cards and on various accessories. Branding represents the identity of a company whether it is corporate or a small business. Branding is the perceived emotional corporate image as a whole and it should be noted that a logo designer cannot make a brand, it is the audience which can do this. A logo designer only forms the foundation of the brand by making a perfect company logo. Quality of a good logo designer is that it can provide logo consultancy for your company along with a compelling design.

The value which is perceived by the target customers from the company logo results in effective brand promotion which ultimately creates brand awareness.

Company logo creation is now considered by all businesses and corporations. Finding a professionally designed custom logo is one of the significant elements of branding any business.

The vital reason for creating a company logo is to differentiate a company from its competitors; which indirectly affects the sales force performance in terms of efficiency.

A properly designed logo by a logo designer leaves a long-lasting impression on client’s mind and makes business easily recognizable. A logo should derive its meaning from the quality of the elements it symbolize, hence what a logo means is more important than what it looks like.

The major elements required for logo creation include uniqueness and creativeness of the logo designer along with the relevance of logo with the services and products offered. Branding with logo should be executed in a way which identifies a business, product or services in their simplest form.

According to various researches it has been analyzed that a properly designed company logo creates brand identity and without brand identity a company will not be able to stand the fierce competition.

While selecting online logo designer it is advised to check their online portfolio and complete a comparative analysis of the companies and their designers, and then choose the experienced ones rather than relying upon amateur designers.

Many online logo designing firms provide their clients with affordable designing packages along with their toll-free customer service, in order to serve their clients with quality work.

It is really important to choose an online designing company wisely, because it carries the reputation of your company. Some non-established companies provide used designs which later on can be of a great consequence for your company.

Promotional Chocolates Leave Sweet Impression When Branding Business

If there is any biggest challenge for the businessmen, then surely it is marketing of their products and making their company name popular. In fact, businessmen always introduce a variety of advertising options to boost up the market value of their products, so that they can achieve optimum revenue and steep rise in demands. Today, good and effective advertisement plays an important role to enhance the brand value of products. That is why, now promotional products are the key players in branding the images of products. Today market hosts numerous promotional products and gifts including, clothing, stationary, perfumes, key rings and many more, but the most attractive and effective as well as cheap promotional gift is considered as chocolates.

Promotional chocolates are believed to be the great and cost-effective way of emphasizing your brand and delivering your message. Without any doubt, promotional chocolates are cost effective and highly trendy way of spreading brand awareness of the company among customers and own employees. Put simply, these types of promotional products may be the prominent players in the game of advertising. These are the promotional items that carry imprinted logo of your company with right business message that changes a view and opinion about your company as well as its services in the customer’s mind that can be a business push up for your production system.

When it comes to offer promotional chocolates, they can be offered as business gifts to suppliers and customers, seasonal gifts, valentine and Christmas day gift. Manufacturers of these chocolates offer highly delicious and less expensive chocolates to build brand awareness of your company among the existing and potential customers and own employees as well. Promotional products, for instance chocolates can add so much depth to a marketing operation when used as a thank you program. They put your company in good standing with your target audience because these chocolates show that you not only are thankful for their business, but also you care for them.

It is said that a few types of good quality chocolates also help to lower blood pressure and numerous other diseases. Therefore, by offering promotional chocolates, you not only promote your business and products but also helping your customers and employees to keep them away from diseases. In fact, for any kind of occasion, you can get an outstanding range of chocolates through a selected online promotional gift store.

The 3 Step Formula To Getting Your Brand Right And Growing Sales

At the cornerstone of every business is both a visual brand and an underlying brand story – a message from a business to a market. In stressed businesses, it is almost always the case that this brand story is either off-target or has become twisted, lost or forgotten by its intended market. In worst-case scenarios, which is the starting point for many start-up companies, it is actually completely irrelevant to the market or even completely unknown to them.

AN OFF-TARGET BRAND CAN BE FATAL

As a turnaround professional, I encounter this problem all the time and its consequences can be dire – not having your target market identify with or understand your brand or its key brand message is a big deal these days. We live in a world of online promotion and vast social interaction – buyers, browsers and online ‘experts’ we never know will take our brands into places we could never find and talk about it without our approval to people who are frequently other target buyers!

It’s easy to see how a brand message that is not clear or is does not resonate properly with a target market will become swept up in a wave of pubic discussion without our influence. Indeed, recalling the old saying that “any PR is good PR”, it is easy to understand that a worse outcome than our market talking about us in the wrong way is that they are not talking about us at all!! In both situations, the impact is adverse and potentially fatal – markets become confused or look elsewhere, sales drop, staff are less engaged. Irrelevance is contagious after all.

THE 3 OBVIOUS BUT CLOSELY GUARDED SECRETS TO GETTING YOUR BRAND RIGHT

Those of you who have read other articles I have published in eZine, will be aware of my view that business recovery/turnaround and business start-up are very similar! One of the key areas that this is the case is Getting the Brand Right.

This is why, in my career in as a professional CEO in both of these types of situations, my 3-Step approach to Getting The Brand Right is the same. Here it is:

1. Know Your Buyer – this takes time, discipline and patience… but since knowing your Buyer should be central to almost everything you do in business, it is critical. What is Your Buyer seeking from a business that does what you do? What products, features, benefits, services, warranties, support? What price, terms of payment? How do they desire to be promoted to or sold to (eg – email, phone, shop front, home visit etc) etc?

When researching to get to Know Your Buyer, make sure your distinguish from the separate task of Knowing Your Browser. Both are in your market of course, but often there are subtle differences between them. You should pitch your brand and business to your Buyer.

2. Identify what Moves Your Buyers and, in particular, What Moves Your Buyers About You!

Now I realise that this may sound corny, but when you recognise what this is about you or your staff or your brand or your business that moves your buyers, you will begin to understand what it is about you that encourages them to invest their time in getting to know you in the first place! Get it!?

3. Build Your Brand & Business on this Truth – Here’s the golden nugget… what truly moves your buyers about you will only ever be something that is true about you! This is powerful. Being a truth about you, it will naturally remain true day after day after day and your actions as a business will be naturally consistent with it. The reason this is so important is simple:

If Your Actions validate your message, Buyers shift from knowing you to LIKING you. If your actions continue to validate your message, they will then shift from liking you to TRUSTING you.

Trusting Buyers are long-term buyers. Long-term buyers improve profitability.

With these steps satisfied, what you visually present to the market in terms of your brand (logo, visual identity etc) will slowly accumulate value – it will come to stand for something and be recognised for an underlying truth. This is how powerful brand stories are built… and all you need to do is to keep repeating the steps over and over and over to keep on track and do it!

Business Finance Training and Effective Business Solutions

Business finance training refers to programs that teach individuals how to handle various financial duties. Finance training is similar to finance tips in that both help business owners make better monetary decisions, but training programs offer a more detailed explanation of finance strategies. Training programs vary in price and can be used by the owners and employees of a business.

The most basic business finance training provide information on budgeting, preparing financial statements, managing cash flow, strategizing, forecasting, improving performance, and applying basic procedures and concepts to more effectively manage a business. These programs are recommended for new business owners to help them understand standard business practices. Once these basic methods are mastered, more specific financial training may be looked into.

Advanced business finance training delves more deeply into a certain financial procedure or concept, usually at a higher cost than basic programs. Advanced programs may teach business owners how to set up effective business models, make decisions based on quantitative analysis, manage and control accounts, practice due diligence, measure productivity, and strategize concerning mergers and acquisitions.

Taking part in any kind of business finance training gives a business owner the resources to make more intelligent business decisions that result in increased productivity and profits. Many different types of courses are available either online or at a specified location. Some programs may even offer the option to train at the business. Taking into consideration the needs and abilities of a business is the key to finding the best business finance training.

A business finance solution generally refers to methods of funding and maintaining the finances of a business. Most solutions involve ways of obtaining working capital, but others also offer ways of protecting and increasing that capital.

To obtain working capital, business owners look to finance solutions that offer funding by several different means. The most common means are loans and financing. Asset-based loans use a business’s assets, such as inventory and equipment, as collateral. A business may also opt for a property loan in order to acquire commercial space. Invoice financing, such as factoring, involves liquidating or selling a business’s accounts receivables in exchange for quick funding. Some businesses look to trade financing to supply their inventory. The business will tell its financer the amount and cost of goods needed, and the financer will pay for the goods. The business then repays the amount financed over a specified period of time.

Most companies that provide business finance solutions also offer ways to protect and increase a business’s capital. Credit protection safeguards a business from daily risks, such as customers not paying on time, so that the business does not suffer incredible losses. This makes it much easier for the business to borrow money in the future, and it protects the balance sheet. A finance solution may also offer business insurance plans that increase the stability of a business. The most common types of business insurance are employee and public liability, car, property, and health insurance. These business finance solutions are designed to protect businesses against potential losses.

Functions of Business Finance

Strength and soundness of business depends on the availability of finance and competency with which it is used. The abundance of finance can do wonders and its scarcity can ruin even a well established business. Finance increases the strength and viability of business. It increases the resistance capacity of a business to face losses and economic depression. It is just like a lubricant, the more it is applied to the business, the quickly the business will move. Following headings explain the importance of finance to business:

(1) Initiating Business: Finance is the first and fore most requirement of every business. It is the starting point of every business, industrial project etc. Whether you start a sole proprietary concern, a partnership firm, a company or a charity institution, you need ample amount of finance. It is equally important for profit seeking and non-profit activities. It is equally important for a multinational organization and for a free dispensary.

(2) Purchase of Assets: Finance is needed to purchase all sorts of assets. Even if credit is available some down payment is to be made. Mostly finance is needed at the start of business for the purchase of fixed assets. These fixed assets consume a large amount of initial investment of the entrepreneur, so he may face liquidity difficulty in running day to day affairs of the business.

(3) Initial Losses: No business attains high profit on the first day of commencement. Some losses are normal before the business reaches its full capacity and generate enough revenue to match cost. Finance is necessary so that these initial losses can be sustained and business can be allowed to progress gradually.

(4) Professional Services: Certain business need services of specialized personnel. Such personnel have rich experience in specialized fields and they can provide useful guidance to make business profitable. Nevertheless these services are costly. Finance is always needed so that services of such professional consultants can be hired.

(5) Development: Business is always exposed to change. New innovations and emergence of new technologies replaces old techniques out of market. So in order to remain in the market, it is needed to keep the business well equipped with all emerging tools and techniques. This required finance. New technology is always expensive as it is better than others. So finance is needed to purchase new equipment and keep the business running.

(6) Information Technology: Information technology has now changed the geography of the business battle field. The home markets have now extended virtually to other comers of the world. The whole world can be your customer or competitor. To face such a fierce competition, IT is needed. Skills and competency in IT can perform miracles. But finance is again the decisive factor. It is very much needed to incorporate expensive IT products in the business.

(7) Media War: The advertisement and promotion have now become a vital elements for the success of business. The way a businessman approaches a customer and convinces him to purchase his product has become more important than the quality of product. With advertisement on International media, a businessman can reach the minds of millions of people around the globe. However, advertisement is a luxury which every business can’t afford. Huge finance is required to meet advertisement expenses.

(8) Resource Management: Finance is very essential for efficient resource management. Resources here include capital and human resources. Maintenance of plant and equipment and training of employees all need finance. Establishment of new industrial units, expansion of plant capacity, hiring of well learned skilful laborers – all
these factors can lead to huge revenue but at the first place they need finance to start with.

(9) Stock Investments: These investments are those which are made to hold ample stock of raw materials in hand. Bulk purchase of raw materials is profitable in a sense that purchase discount can be attained and there is no danger of production halts. So companies most often hold huge amount of stocks and raw materials. But such an investment can be made only if a company has sufficient capital or finance to carry out its daily operation easily besides holding huge stock.

(10) Combating Risks: Everything is exposed to one or more risks. A business is also exposed to variety of risks. These risks include natural hazards, burden of any huge liability, loss of market or brand name etc. Finance is needed to make business powerful, so that it can sustain occasional losses and liabilities.

The Primary Cause Of Business Financing Frustration

Finding proper business financing is not easy at the best of times for most small and medium sized business owners and managers.

There are a number of reasons that collectively explain why the business financing market can be so difficult to understand and navigate.

But probably the single biggest reason is the lack of useful information about how the business financing market actually works.

Business financing information and education sources predominantly come in two forms: 1) Text books; 2) Major bank advertising.

If you’ve ever read through a educational finance text book or taken a business financing course, you already know how difficult it can be to apply the theories, principles, and strategies to a small or medium sized business.

Our formal education system provides limited information as to how the market place works, how to plan for financing requirements, how to manage periods of growth, decline, transition, start up, etc.

Sure academic books and courses can go through all these areas in great detail, but is the information practical, real world, something you can relate to and apply yourself as a manager or owner of a small or medium sized business?

In most cases, the answer is a resounding NO.

Most finance text books speak to big business financing dynamics that are not easily transferable to small and medium sized business scenarios.

Outside of the formal education system, the next great source of business financing information is the information provided by the major banks, which they tend to make available to you by the boat load through their broad based marketing campaigns.

Unfortunately, the information by itself seldom helps you determine if a particular institution would be able to provide you with financing, or what would be required to qualify for a loan.

The good news is that business financing sources continue to grow in numbers as more and more lenders carve out a particular piece of the market to service.

In order to take advantage of these alternatives, you need to have a solid approach in place when seeking business financing.

Here’s a short list of things to consider

>>> Develop a solid, ongoing, understanding of both your personal and business assets, income, and cash flow.

Regardless of the business financing model, these elements will always come into play to some degree.

Being able to demonstrate a solid understanding of your business financials is also an indication of your ability to manage the underlying business.

>>> Monitor and manage your personal and business credit.

Small and medium sized business financing is focused on both personal and business credit histories.

Regular reviews of both personal and business credit reports from the major credit reporting agencies are important to avoid errors and credit practices that can severely damage your borrowing power.

>>> Develop your marketing position.

Yes, seeking business financing is a marketing exercise.

When applying for business financing, you’re marketing your business to lending sources and they in turn are marketing their business financing programs to you.

Think of the lender as a customer to better understand what they’re looking for. Then, develop a business proposal that addresses all their potential needs and concerns.

>>> Research Lending Sources

There are lots of business financing sources. But there is also lots of variation in the types of business applications each one is prepared to consider.

Broad based lenders rely on credit history and net worth. As you get more specific in terms of financing application and industry, lender programs become more narrow and can be harder to locate.

You need to consider things like industry, sector, and geography when looking for business financing sources.

Financing consultants and business loan brokers can be an excellent source of information to aid you in this process.

>>> Qualify The Lender

Before you make a formal application, find out if the lender has the programs and lending track record to meet your specific needs.

Too often, the lender is doing all the qualifying.

>>> Compare your options

Depending on the scenario, there can be several financing strategies that could work for your business.

Make sure you take the time to compare before making a decision. The extra time spent could save you considerable time and money in the long run.

>>> Start Today

Regardless of what your business financing needs are right now, you should regularly invest time staying on top of your business financials, monitoring your credit, and researching financing sources that fit your industry and potential future requirements.

When the time comes to acquire capital, your proactive efforts can make all the difference in getting the capital you need with terms and timing that are acceptable to your business.